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Area Sales Manager (External Sales Role)

Position: Area Sales Manager (External Sales Role)
Team: National Merchants – Bathrooms & Heating
Reports to: NSM
Brands: Atlanta & Flare
Regions: West Midlands & South West (Postcodes TBC by Location)
Start Date: ASAP


Be Modern are UK based manufacturers of bathroom furniture, fires, fire surrounds & stoves. The home of leading brands Atlanta Bathrooms, Pryzm, Elgin & Hall & Flare. Established in 1964, the company employs over 300 skilled local people and operates across 4 manufacturing sites. All our furniture is manufactured in the UK, and we are proud members of Made in Britain.

Be Modern is recognised across the industry as the UK’s leading independent furniture manufacturer. Be Modern stands out as a wholly British, family-owned business that makes a principle of making what it sells.

To respond to changing tastes, we are continually creating innovative designs, made possible by consistent investment in the latest technology, in improving the skills of our people and in developing brands that broaden our range and market appeal.

Customer Base

  • City Plumbing Supplies, (Highbourne Group)
  • Wolseley
  • Travis Perkins
  • Huws Gray Group, (Includes Buildbase & Ridgeon’s)
  • Various Heating Merchants & Electrical Merchants


  1. West Mids & South West: ASM – National Merchants Heating & Bathrooms

Description of Role

Developing key relationships across the respective customer base to sell both Atlanta & Flare brands to a combination of retail showrooms and trade counters. The positions report into a National Sales Manager, and will require regular cross functional interaction with a Key Account Manager – Bathrooms and a Contracts Manager for the respective customer groups, as well as the wider team.

Expected day involves 5-6 calls, working on an 8-10 week call cycle.
Utilise and complete all required reporting procedures including CRM system, (App).
Initial intensive training programme provided across both Atlanta & Flare brands.
Ongoing training provided to incorporate new product introductions.
Attendance at trade Mornings and Trade Exhibitions will be required as necessary.

Experience Required

  • External sales role preferably within the KBB sector/Merchant channel.
  • Will consider internal people from the KBB sector.
  • We are looking for driven and dedicated individuals whose personality shines through.
  • They will require excellent communication skills within the team and customers.
  • IT Literate.
  • Must have a full driving licence.


Salary – Dependent upon experience
Commission Scheme – up to 5k based upon performance
Company Car
Mobile Phone
Contributory Pension Scheme (Auto-enrolment)
Sick Pay Scheme After 6 months qualifying period
23 days holiday + bank holidays
Staff Discount
Employee Assistance Programme